Following a year of research, Starbucks announced today the introduction of two new beverage sizes . The idea was based on findings through research and direct customer feedback through MyStarbucksIdea.com where customers requested for even more choices in beverage size.
Unveiling the Plenta and the Micra that will satisfy all customers’ needs for more and less coffee.
Derived from the Italian word for plentiful or small, the Plenta™ (128 fl oz) delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ (2 fl oz) delivers a quick and satisfying morsel of goodness.
Starbucks is also suggesting several subsequent uses for the Plenta™ cup post coffee enjoyment. Suggested usage options include popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The Micra also serves as a convenient milk dish for kittens, soft boiled egg cup or paper clip holder.
If you don’t know it yet, this was an April Fool’s joke played on thousands of people yesterday via the www.starbucks.com!